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Ignoring the Big Picture Can Hurt Your Business

Ignoring the Big Picture Can Hurt Your Business


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There is considerable discussion in the small business literature about focusing too much on the “vision” and not enough on the day-to-day operations. While this is an issue that can hurt a new business owner, the opposite is also true. If you immerse yourself too deeply in the details, you will lose your perspective and your ability to adapt to changing conditions. This can be the kiss of death for a small business.

Successful small business owners do not lose touch with their dream. Instead, they continuously remind themselves of the reason for starting the business and constantly evaluate their goals and objectives to account for changing conditions and emerging opportunities. Here are some things a new business owner can do to stay focused on the prize without compromising operational integrity.

Identify mission and vision statements for your new business.

Do this at the beginning because, if you don’t, you will lose valuable time and energy trying to figure out what you are trying to accomplish. Make these statements realistic, but make sure they come from the heart. Otherwise, you will lose interest and be easily distracted.

Create a business plan that has your mission and vision statements as its foundation.

The plan needs to be detailed enough to provide a decent blueprint, but flexible enough to adapt to changing conditions.

When setting up your new business, make every effort to provide enough funding for clerical help.

It may seem glamorous to tell people that you are “doing it all” for your business. Most small business owners will tell you that they have done “everything” in the office at one time or another. However, this can be a serious trap. Every minute you are spending running the copier, filing, or answering incoming telephone calls is a minute you are not spending with planning, networking, managing, and leading your business.

Plan time to focus on your business plan and goals.

Don’t assume that you can work it into your schedule because one day you will realize that you never got around to it. Identify a time, such as early morning, when you can focus all of your attention on big picture issues and not be bombarded with everything else.

Identify a mentor who has no involvement in the operation of your business.

Find someone who has lots of small business management experience or who knows a lot about your particular niche. Meet with this person and purposely avoid discussions about day-to-day operations. Instead, focus on big picture issues so that your time is not cluttered with distracting details that have limited relevance to your planning.

The purpose for this article is not to downplay the importance of being detail-oriented in your business. There is plenty of evidence to support the necessity for taking care of the day-to-day operations. However, losing touch of your dream by ignoring your business’ mission and neglecting to focus on long-range planning can be fatal. Like much of life itself, successful small business ownership is about balancing the many things that you need to prioritize. Make sure not to forget the reason you started your business in the first place.

Steven Watson, PhD has been a small business owner for over 8 years and a manager for 18 years. He currently owns a home health agency and a copywriting and resume company in the Tallahassee, Fl area. Steven has a special interest in helping new entrepreneurs get their businesses started successfully and learn the management skills needed to fulfill their career goals.

If you enjoyed this article, check out Steve’s small business start-up blog at http://smallbusinessstartup-steve.blogspot.com/ or his blog for new managers at http://newentrepreneurs-steve.blogspot.com/

Article Source: http://EzineArticles.com/?expert=Steven_Watson,_Ph.D.



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