It’s been a while since we’ve penned our own blog article, but this month DomainTree surpassed 1,000 followers on Twitter and 6,5000 followers on Facebook, so we thought we’d dedicate this weeks blog to the role Social Media has played in the success of our business.
Social Media is now an essential tool in the marketing tool kit for any business trying to build brand recognition in a crowded market. Use it wisely and in a relatively short amount of time you can move from a nobody to a brand with a decent amount of customer recall.
There are now so many social media platforms, the biggest challenge for any business can be which ones should you use? This is a key question and one that you should give serious consideration to. There’s no point just setting up a presence on all of they key one’s if they’re not the platforms that your customer base use.
Here are some key things to consider:
- Who are you marketing to? – If you’re business is selling to other businesses the best Social Media platform for you might be LinkedIn and Twitter. If you’re looking for Consumers it might be platforms like Facebook and Periscope. There’s a number of others out all with different specialities, so so do your own research
- What are you Marketing? – Social Media is not meant to be a platform to flog your own products. Businesses who dedicate their posts to pushing their own products and services are doomed to turn followers away. This is not to say that you should never do it, but the amount of posts dedicated to self promotion shouldn’t exceed 10% of all posts. Your goal should be to use the unique reach of the various social media platforms to build brand awareness and provide tips that help your customers to achieve their goals. Social Media is about building relationships and your goal should be to better understand your customers as much as it is about allowing them to get to know you.
- To Thank or not to Thank? – So you pick up a new follower. Do you thank them for following you? Someone re-tweets one of your posts. Do you thank them? The answer to both is yes. It amazes us how many businesses do not do this. Not only is it polite, but if you keep in mind that the role of Social media is to build relationships with your customers, it’s just Social Media etiquette 101. We send out thanks weekly, but whether you do it weekly, daily or instantly, just make sure that you do it.
- To follow back or not? – We tend to follow the majority of our followers back unless they are sex related or spam related followers because just as each follower is a potential customer to you, you might encounter some interesting future suppliers for your business and be able to help each other out at a later date. Business is about networking and partnerships can ultimately contribute to both yours and their success.
- Should I re-tweet? – If you come across great content, it doesn’t matter whether it comes from a competitor or one of your followers-forward it on. Re-tweeting will ultimately help build your credibility and assist your SEO rankings. Just make sure you credit the person you got it from and never claim it as your own.
- Should I write my own content or use ghost writers? – This depends on what the goals are that you have set for your blog. We use guest writers frequently as we are genuinely interested in the insights that bringing in different writers with differing areas of expertise can contribute to our credibility, but always make the effort to write your own articles at least some of the time.
- How often should I post? – As a general rule of thumb, to stay front of mind with your followers you should try and post everyday and there are a range of tools out there that you can help you do this. We utilise hootsuite which allows you to schedule posts ahead of time, but there are days when we may not post and having something important to say is one of the factors that you have to consider. Posting for posting’s sake is rarely beneficial for your or your readers.
There are so many other things to consider when using Social Media for business, but we hope that we’ve been able to give you some of the main tips in this blog that will contribute to your future success.